Much of my work is conducted under NDA or involves commercially sensitive strategy. Some case studies are anonymised accordingly.
Professional Services Firm | B Corp
Redefining impact reporting for a £46m professional services firm
A B Corp certified firm with 450+ employees needed an impact report that matched the seriousness of their certification. Their internal team couldn’t get the tone right — a common failure when communicating sustainability is treated as a general brief. I was brought in to reshape the narrative strategy, editorial direction, and post-publication plan. The firm re-engaged for a second year and I proposed a structural shift to quarterly impact communications, moving sustainability from an annual exercise to an ongoing strategic asset.
EV Charging Manufacturer
Identifying greenwashing risk before it became public
An EV charging subsidiary was presenting its parent company’s sustainability credentials as its own, including material composition claims that didn’t hold up under scrutiny. I identified the exposure during a broader strategy engagement, flagged the specific risks, and advised the team on restructuring their client-facing sustainability communications to protect credibility without losing the genuine impact story they had to tell.
Sustainable Technology Company | B Corp
From strategic direction to six-figure rebrand and B Corp certification
The CEO of a growing tech company had been following my thinking on LinkedIn and reached out because of how I framed the intersection of impact and commercial positioning. He knew where he wanted the brand to go — toward genuine sustainability leadership and B Corp certification — but his leadership team lacked a shared strategic framework to get there. I designed and led a full-day offsite strategy session with the entire senior team. That work directly informed a subsequent six-figure rebrand and the company’s successful B Corp certification, both executed by other partners, built on the direction I established.
Employee Experience Platform & Fleet Electrification Company
Trusted across two companies — from delivery to strategic counsel
The Head of ESG at a global digital workplace platform brought me in to lead narrative strategy and writing for their impact report. The engagement went well enough that she re-engaged me for a second year. When she moved to a grid-scale battery storage and fleet electrification company, she brought me in again immediately. But this time for pure strategic advisory: auditing her team’s draft, assessing narrative credibility, and delivering a prioritised table of recommendations that she and her team then implemented.
Sustainable Membership Community | B Corp
A framework that turned paralysis into published impact reports
Sixteen members of the Sustainable Wedding Alliance needed to produce impact reports but didn’t know where to start. I designed and delivered a half-day strategic workshop built on my Impact Narrative Framework that combined best-practice guidance with hands-on working sessions. Attendees left with structural plans and draft copy. I was scored 9.6 out of 10 for workshop satisfaction, and multiple attendees published their first impact reports in the weeks that followed.