Clear thinking at the intersection of sustainability, marketing and growth.

When priorities aren’t aligning and decisions are getting harder.

I work with founders and leadership teams of sustainability-led or impact-focused businesses. Usually at the point where ambition, marketing pressure and commercial reality start pulling in different directions. My role is advisory-led: helping you make confident decisions, avoid costly missteps, and communicate your impact with clarity and credibility.

I’m a marketing consultant who knows sustainability deeply. I’ve run marketing for two leading corporate sustainability consultancies, advised dozens of sustainable brands directly, and built a B Corp certified sustainability marketing agency from the ground up. That blend is rare, and it’s usually why I’m brought in.

No unnecessary frameworks. No bloated delivery. Just clear thinking, applied where it matters most.

 

Russ Avery script logo

Advisory & Strategy

Senior perspective to help you make better calls, faster.

+ Marketing and brand strategy
+ Sustainability and impact strategy
+ Fractional CMO leadership
+ Speaking, training, and facilitation
+ Mentorship, advisory, and NED support

Focused Engagements

Time-bound support where it adds real leverage.

+ Strategic audits and clear actions
+ Campaign ideation and direction
+ Advisory-led sustainability reporting
+ High-impact creative direction
+ Focused support for sustainable growth

At a glance

Experience

+ 16 years in sustainability marketing
+ Marketing lead at two sustainability consultancies
+ Founder of a B Corp sustainability marketing agency

Credentials

+ Carbon Literate certified (Carbon Literacy Trust)
+ Oxford Artificial Intelligence Programme (Saïd Business School)
+ BA (Hons) French & Russian (University of Exeter)

Speaking

+ Louder Than Words the UK B Corp Festival (2024)
+ The Better Business Summit (2023, 2024, 2025)
+ Guest lecturer at UCA Epsom and University of Surrey

Brands I’ve worked with

3ti Energy Hubs
A&S International
Above & Beyond Recruitment
Acclaro Advisory
Accelar
B Lab UK
Carbon Intelligence
Deloitte

EnviroSustain
Evolution Money
GBCI Europe
Krystal
Lux Nova Partners
Mesh Energy
Planet Mark
Ramboll

Ratio EV
Resero
Seacourt
Society for the Environment
Sustainable Wedding Alliance
Unily
Verco
WeAre8

“Russ made what could have been a complex, high-stakes impact reporting process feel calm, clear and well-judged over two consecutive years.”

Jenny May, Former ESG Manager, Unily

"A joy to work with Russ. He really took his time to understand our business, our sustainable solution and how best to effectively market it. Highly recommended."

Angus Macdonald, Founder & Director, A&S International

"After five years of knowing Russ and trusting him to know everything about my business, he has quietly helped to shape all of it through calls, WhatsApp voice notes and regular catchups. He epitomises the reason the Better Business Network is as strong as it is. If you're building something and need an advisor, or sustainability marketing or impact comms advice, Russ is your man."

Hannah Cox, Founder, Better Business Network

"Russ is an amazingly inspiring, positive and committed host who manages to get the most out of the speakers he invites to his sessions. I'm looking forward to more in the future."

Ynzo van Zanten, Former Chief Evangelist, Tony's Chocolonely

"Russ was a pleasure to work with. He brought deep insights and expertise to our impact reporting project and we're delighted with the final result. I'd highly recommended Russ to other businesses looking for similar support."

Susan Harrison, Head of ESG, Evolution Money

“Russ has been a trusted judge for the Sustainable Wedding Awards for the past two years, bringing sharp insight from the worlds of branding, strategy and marketing.”

Michelle Miles, Founder, Sustainable Wedding Alliance