Champion for sustainable marketing.
Leading voice in regenerative business.
Advocate for a better built environment.
Welcome to my world.
Fighting for our future
When I was six, my mum took me to an audition to become the next Milkybar Kid. But I wasn’t “strong and tough” enough and my dreams of Hollywood stardom faded into oblivion. Twenty years later, my path led me to discover a different but no less exciting adventure: using the power of business as a force for good.
I’ve always felt a deep bond with Mother Nature. No surprise perhaps, having been born on Scotland’s stunning west coast. And my travels – from the national parks of Chile to the vast steppes of Russia – have only deepened this connection. I refuse to accept a world in which every corner of the planet bears the scars of human neglect.
Since 2010, my mission has been clear: do whatever I can to tackle the climate crisis and biodiversity collapse. My journey began in ocean conservation before taking me through the realms of corporate sustainability. A varied career has seen me work at companies including SeaWeb, Deloitte, Carbon Intelligence (now part of Accenture), and EVORA Global to name a few. I’m now co-founder and CEO of Avery & Brown, a B Corp certified sustainable marketing agency.
Humanity now stands at a crossroads: an apocalyptic dystopia, or a thriving and equitable planet for all. As much as I love tech noir, I choose the latter. And merely being sustainable won’t cut it. We need global system change and a radical shift towards regeneration. I’m privileged to helm a business which is leading the charge.
Thanks for joining me here. I hope my site kindles a spark, urging you towards purposeful action for our world. Together, we’ve got this.
My three pillars
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Sustainable marketing
Sustainable marketing isn’t a trend for me – it’s been my focus for nearly 15 years. I didn’t pivot from traditional marketing; it’s all I’ve ever known. In a landscape which continues to be marred by shady, unethical marketing tactics and pervasive greenwash, I want to champion the voices of change. Follow along with me as I delve into the latest twists and turns in this fast-paced arena.
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Regenerative business
Stumbling upon the concept of regenerative business in April 2021 was a light bulb moment for me. Sustainable business is past its expiry date. We urgently need businesses to make a positive impact on society and our planet. There’s no doubt about it in my mind; the future of business must be regenerative. Buckle up and join me on a transformative journey of action-based learning.
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The built environment
Considering buildings account for approximately 40% of global CO2 emissions, the scope for positive change within the built environment sector is vast. A regenerative future will never be realised without our cities, towns, and structures being front-runners in the race. Learn with me as I explore the exciting and essential transition to a regenerative built environment.
Walking the walk with Avery & Brown
When Tim and I founded Avery & Brown, our mission was clear: to offer outstanding brand, marketing, and creative services to purpose-driven businesses. As our client list expanded, it wasn’t long before we honed in on the built environment sector – a space where we knew our expertise could catalyse transformative change.
And we’re not just behind-the-scenes players; we’re highly active members of the sustainable and regenerative business communities. Whether attending and speaking at events, being interviewed on podcasts, or facilitating workshops, our voices are part of the larger conversation driving change.
Avery & Brown is proud to be a Certified B Corporation with a score of 107.6.